The Think Pink, Live Green aphorism is based upon the initiative for early prevention; essentially the goal is risk reduction. Think Pink, Live Green is a movement to change the way we live life, because life style changes made today can lower a person’s risk tomorrow.

The Think Pink Live Green logo embodies the Yin-Yang symbol. The breast is the pink representing the inside environment of the body and how it is interconnected with the external environment represented by the green leaf.

The Think Pink Live Green Concept is based in science, grounded in medicine, and will be delivered in clear terms with easy-to-follow strategies. Think Pink, Live Green represents the results of a research project, two years in the making by Dr. Marisa Weiss and Dr. Joan Ruderman of Harvard Medical School. This is the first of its kind as an educational programs dedicated to the cause. With breast cancer being the most common cancer in women, and occurrence is expected to double further in the next few decades, breast cancer prevention is urgently needed globally. According to Dr Weiss “an ounce of prevention is worth a pound of cure”. Dr. Weiss and her team claim that if women and girls better understand what increases their risk of breast cancer, they will better be able to decrease their risk by early prevention.

Everything that women and girls eat, drink, breathe in, the supplements and medicines they take, the lotions, soaps and sprays that absorb in the skin, the personal and household products they use, how they handle stress, sleep at night, make reproductive choices, treat themselves, and interact with others are all factors that affect how our outside environment affects the inside environment of our bodies. By putting the Think Pink, Live Green movement into action, we find ourselves educated with effective and practical information on how to enhance our overall lifestyles, breast health awareness, as well as simple tips on things like choosing the healthiest products to use, buying organic at the grocery store, and what cleaning and household products are safe to use.

Dr. Weiss and her research team have identified 31 things we can do to Think Pink, Live Green in our everyday lives:

1. Think Twice – Challenge the ways you’ve always done things.

2. Avoid Taking Extra Hormones

3. Get to a Healthy Weight and Stick to It

4. Get Regular Exercise

5. Limit Alcohol Use

6. Stop Smoking

7. Get Fresh Air

8. Avoid Unnecessary Radiation especially as a girl or young woman

9. Get Enough Vitamin D

10. Eat Your Fruits and Veggies

11. Select Foods and Beverages Carefully

12. Know Your Labels

13. Know Your Packaging

14. Vary Your Diet and Lifestyle

15. Avoid Empty Calories

16. Eat Small Meals

17. Cook Real Food

18. Choose Healthy Cooking Methods

19. Use Safe Cookware, Storage Containers,Serving Items

20. Drink Filtered Tap Water

21. Choose Safe Personal Care Products

22. Use “Green” Household Products

23. Manage Your Emotional Stress

24. Manage Your Physical Strain

25. Sleep Well

26. Consider Earlier Pregnancy

27. Know Your Personal and Family History

28. Take Extra Steps to Reduce High Risk

29. Vote at the Cash Register and the Polls

30. Start Now and Try Your Best

31. Believe In Yourself. Lead By Example